Dior Moda goes with CondéNet for its first Internet campaign
Madrid, 8 April 2007.-
Condénet Ibérica, Condé Nast Publisher´s Internet subsidiary has just debuted Dior Moda's first Internet advertising campaign. Following the success of Dior Perfumes and Dior Cosmética, the Fashion division of the French luxury industry giant chose www.vogue.es for its initial publicity effort on the Net in Spain.
The objective of the campaign, which vogue.es will carry out over a two-week period, is to promote the launch of the prestigious Parisian label’s on-line boutique. Media Planning is the operator in charge of planning. The action falls within CondéNet’s sales strategy, which is built around hosting the campaigns of major names in the fashion and beauty industry.
Dior is one of the most renowned fashion labels in the world. Currently the firm forms part of the major luxury business conglomerate LVMH (Louis Vuitton Moët Hennesy).
About CondéNet
CondéNet Ibérica is Condé Nast Publisher's Internet subsidiary. Since 2000 CondéNet has brought the excellence, quality and editorial rigor of Condé Nast to the Web, becoming the medium’s fashion and beauty leader. CondéNet’s pages are the on-line guide for the stylish life.
On the international scene, CondéNet features more than 60 websites and 6 million users. In Spain it manages www.vogue.es;www.gq.com;www.glamour.com; www.voguenovias.com;www.sposabella.com;www.mmmoda.es and www.fraganciasycosmeticos.com. The result: close to 23 million pages viewed, more than a million visits per month and more than 800.000 users.