CONDÉNET SIGNS PAN-EUROPEAN CAMPAIGN WORTH SEVEN FIGURES WITH LG

 

 

25^th September 2007, CondéNet London; CondéNet International, the online company of Condé Nast Publications, is delighted to announce a commercial deal brokered in London, across VOGUE.COM and GQ.COM in the UK, France, Germany, Italy and Spain.

 

The fashion driven creative will be led by the LG sponsorship for VOGUE TV at Fashion Weeks from London through to Paris, and with all promotional activity driving users to the LG micro site.  The micro site will feature VOGUE.COM editorial, including exclusive interviews with new international designers, while the GQ.COM editorial will concentrate on ‘the finer things in life’, including expert guides to the must-have fashion and accessories for autumn/winter, hot travel destinations, the latest gadgets and coolest cars.

 

In addition, CondéNet are creating a bespoke LG branded video which will sit on all the VOGUE.COM sites, featuring a selection of the best catwalk footage for Spring/Summer 08 from the London, Paris and Milan shows, presented by VOGUE TV’s Louise Roe, as well as trend tips for the coming season.

 

This online initiative is part of LG’s European campaign to market the new Design Art TV series (via VOGUE.COM) and the Pause n’ Play Freeview Playback series of TVs (on GQ.COM). 

 

Kelly Lees, Senior Account Manager for CondéNet International, comments “We’re thrilled to be working with LG on a project of this scale.  It’s incredible to conceive of working on a project that will be seen over nine sites across Europe, and to have such a forward-thinking client who allows us the opportunity to showcase their campaign in such a creative fashion.”

 

About CondéNet International

CondéNet International has been at the cutting edge of web publishing since the launch of the company’s first site in 1995.  With sites originating from 17 countries, almost 24 million unique users generate more than 430 million page impressions across the CondéNet International websites every month.

 

For further information on CondéNet International please contact:

Nicky Eaton on 020 7152 3377/07771 758915 or by email to nicky.eaton@condenast.co.uk.

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com or www.lge.co.uk

 

About LG Electronics Digital Display Company

LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including Plasma TVs, LCD TVs and Monitors, and HDTV (high-definition televisions).

 

For further information on LG Electronics UK please contact:

Melissa Urry, PR Manager, melissau@lge.com, +44 (0)1753 491 628, +44 (0)7775 762 607