Behavioural targeting experts Tacoda to work with CondéNet UK
21st June 2007, London; CondéNet UK, the British new media division of Condé Nast Publications, is delighted to announce they will be working with Tacoda, the world’s largest networked behavioural targeting online advertising company, in order to gain a deeper insight into the behaviour of its users and also to generate additional revenue on remnant inventory.
The first magazine publisher in the UK to undertake such a partnership, the CondéNet deal will see Tacoda assisting the dedicated CondéNet Interactive sales team in increasing revenue by monetising unsold advertising inventory. By adding the anonymous, non-personal browsing habits of CondéNet website visitors to its database of millions of UK web users, Tacoda can deliver national brand advertisers’ campaigns to the right target audience - whether they are on a CondéNet website or anywhere within the Tacoda network.
Serena Privett, Commercial Director of CondéNet UK comments “This partnership gives us a greater level of engagement with our advertisers and consumers, allowing us to offer our clients a new way to reach their target audience, and we believe Tacoda to be the right choice to assist us in the next phase of our continued sales growth. This development further reinforces the position of CondéNet at the cutting edge of glossy magazine digital publishing since the launch of the company’s first site in 1995.”
Paul Goad, Managing Director of Tacoda, adds “We are delighted to be working with one of the UK’s biggest publishers - and with some Britain’s best known and best loved brand names like VOGUE, GQ, CONDÉ NAST TRAVELLER, EASY LIVING, and GLAMOUR. It’s great that a go-ahead publishing company such as Condé Nast Publications can see the enormous benefit of linking up with Tacoda. Not only will they see improvements to the bottom line but the audience profile information generated will allow their own sales team to sell premium pages more effectively and provide real audience insight for website editors.”
Tacoda, the world’s largest behaviourally targeted online advertising network, has recently opened an office in the UK, while CondéNet US already partners with Tacoda.
For further information please contact Nicky Eaton on 020 7152 3377 or by email to nicky.eaton@condenast.co.uk. For TACODA please call Tony Evans at Contact MC on 020 7793 2378 tonyevans@contactmc.co.uk