Cartier and CondéNet partner for mobizine advertising campaign

 

May 2007, London; CondéNet UK, a division of CondéNet International are delighted to announce a first – Cartier have signed an agreement in a deal brokered with Katie Donnnelly, Buying Manager for Zed Media, to advertise on it’s mobile java sites ‘mobizines’, during the month of June.  This is the first mobile advertising campaign carried out by the jeweller, and the first luxury brand carried by CondéNet within their digital offering. 

 

With over 60,000 GQ and GLAMOUR subscribers, CondéNet has led the way in presenting its brands through the dynamic environment offered by mobizine content, and Cartier have recognised the possibilities this offers to integrate engaging ad formats into a medium which reaches the most loyal of CondéNet’s audience.

 

Delphine Gaillard, Media and PR Coordinator for Cartier comments “Cartier are always looks to embrace new media opportunities and when approached by CondéNet, a leader in this field, with mobizine, we seized the opportunity to be involved in this exciting new form of media.  We are thrilled to be part of such an exciting venture.”

 

Charlotte Laidlow, Senior Account Manager at CondéNet adds “The value of our mobizines was quickly recognised by Cartier to complement their online campaign. We are delighted to offer such a prestigious brand the opportunity to capitalise on the relationship users have with both their mobiles and their favourite magazines.”

 

CondéNet UK first began publishing mobizine versions of GQ and GLAMOUR in February 2005, partnering with Refresh Mobile.  Mobizines allow mobile phone users to receive ‘bite-sized’ versions of their favourite magazines which are quick to download, and can be read without a network connection once downloaded, regardless of mobile phone operator.     

 

CondéNet International is the new media company owned by Condé Nast Publications Ltd.  It is the leading creator and developer of upscale lifestyle brands online, and has been at the cutting edge of web publishing since the launch of the company’s first site in 1995.  With sites originating from 17 countries, almost 24 million unique users generate more than 430 million page impressions across the CondéNet International websites every month.  Its websites provide services that build on and extend the heritage of the world’s most prestigious magazines.   

 

 

For further information please contact Nicky Eaton, Head of Press & PR, on 020 7152 3377or by email to nicky.eaton@condenast.co.uk